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On May 7th this year, the new president of Brazil, Jair Bolsonaro, gave a TV interview in which he managed to say that “racisim is rare in Brazil”. Two days later, coincidentally but with extraordinary relevance, Emicida released his track 'Eminência Parda’. Taken from a work-in-progress album, the song’s message is diametrically opposed to Bolsonaro’s and the accompanying video politely but forcefully makes Emicida's case.
The video opens with scenes of a black Brazilian family driving to a restaurant to celebrate the daughter’s university graduation. As they enter the establishment, to words sung by a grand old lady of North Brazil, Dona Onete, and taken from a traditional song that featured on the classic samba album ‘O Canto Dos Escravos’ (Song Of The Slaves) by Clementina de Jesus, the family meet exactly the kind of everyday racism that Bolsonaro says is “rare".
As the song unfolds to its trap music beats and to the evident distaste, fantasies and fears of the white diners, Emicida and the young rappers Jé Santiago from Brazil and Papillon from Portugal, explore their themes. The songs exits as it entered, to the lines: “Little kid, little kid, ask where he’s going”, while video ends violently in a scene that echoes an event which actually happened at the time of filmng and where a black middle-class family were shot in their car by the police in a case of ‘mistaken identity’.
For Emicida, Bolsonaro’s statements are not just of theoretical concern but are a real and present danger, and his music meets this face on. As such - eloquently and far beyond simple sloganeering - he speaks for many, and 'Eminência Parda’ has gained more the 2,000,000 views on YouTube in less than three weeks.
credits
from
Eminência Parda/ AmarElo,
track released May 9, 2019
Written by Emicida, Jé Santiago and Papillon
Musical production, all samples, keyboards and drum programming: Nave
Dona Onete interprets "Cantiga de Caminho" (Brazilian folklore)
Recorded at Paraíso dos Novos Ricos by Emicida and at Lab Estúdio by Tofu Valsechi. Dona Onete was recorded by JP Cavalcante & Geraldinho Magalhães in her hotel room in Australia.
Mixed by Maurício Cersosimo
Mastered by Maurício Gargel
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